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Case study · Web design
Beauty and lymphatic drainage studio in Fortaleza. Feminine landing page with automatic WhatsApp booking.
Desktop and mobile
Both screens scroll to the end on their own. Tap either one to pause.
Goal
Give esthetician Larissa Rocha's studio its own warm, feminine page that takes clients from interest to a booked appointment.
Problem
Clients needed to find treatments, address and an easy way to book in one place, without a long back-and-forth of messages.
UX/UI process
- Review of the @esteticlr profile and highlights to set tone, photos and services.
- Palette and typography drawn from the studio itself, with contrast checked for readability.
- Flow designed to end on WhatsApp, with the message already written.
- Testing on 390 px mobile and 1440 px desktop.
What we built
- Treatments explained in plain words: lymphatic drainage, facial cleansing and body-contouring massage.
- Button that opens WhatsApp with "I want to book an appointment" and triggers the automatic reply.
- Instagram posts section, address with map, and privacy and terms pages.
Outcome
- Landing page ready, with visual identity aligned to the brand's Instagram.
- One-tap booking with a pre-filled message.
PRO NET's responsibilities
- Strategy
- UX/UI
- Copywriting
- Front-end development
- Technical SEO
- Privacy (LGPD)
- Management
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