---
title: "Karen Rossas · Case PRO NET"
description: "Nutritionist in Fortaleza and online. Website built on her brand identity, with her CRN registration verifiable on the CFN, in-person or video consultations and WhatsApp booking."
url: https://pronet.agency/en/cases/karen-rossas
lang: en
---

# Karen Rossas · Case PRO NET

> Nutritionist in Fortaleza and online. Website built on her brand identity, with her CRN registration verifiable on the CFN, in-person or video consultations and WhatsApp booking.

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Case study · Web design

# Karen Rossas

Nutritionist in Fortaleza and online. Website built on her brand identity, with her CRN registration verifiable on the CFN, in-person or video consultations and WhatsApp booking.

Client

Karen Rossas

Industry

Nutrition

Location

Fortaleza, Brazil and online

Year

2026

Status

In production

## Desktop and mobile

![Desktop · Karen Rossas](https://pronet.agency/assets/karen-rossas.BJ9G-XNR_ZKlvr8.webp)

Desktop

![Mobile · Karen Rossas](https://pronet.agency/assets/karen-rossas-mobile.D_g1v38r_Z2NN16.webp)

Mobile

Both screens scroll to the end on their own. Tap either one to pause.

## Goal

Introduce nutritionist Karen Rossas (CRN-11 23050) to people seeking weight loss, muscle gain and aesthetic nutrition, in Fortaleza and online, and guide them to booking.

## Problem

In healthcare, people need to trust before booking, and the internet is full of one-size-fits-all diets. The site had to show who the professional is, how follow-up works and how to check her registration.

## UX/UI process

1.  Niche references used for structure only, never borrowing claims from other professions.
2.  Step-by-step architecture: who it's for, consultation formats, comparison with internet diets and process.
3.  Identity carried over from the logo: olive green, a golden leaf and the Fraunces and Nunito typefaces, with at least 4.5:1 contrast on all text.
4.  Testing on mobile and desktop, including the form, map and FAQ.

## What we built

-   "Check the registration" block linking to the official CFN lookup.
-   In-person visits at LEV – Espaço de saúde or by video, with address and map.
-   Testimonials from current patients and a "Nice to meet you, Karen" section.
-   "Who it's for" checklist and form that write the message and open WhatsApp, plus questions before booking.
-   Privacy policy, terms and cookie notice inside the site (LGPD), with the map loading only after consent.

## Outcome

-   Professional registration verifiable in one click.
-   A single page covering the whole path to the consultation.
-   WhatsApp booking with a ready-made message.

## PRO NET's responsibilities

-   Strategy
-   UX/UI
-   Copywriting
-   Front-end development
-   Technical SEO
-   Management

[Previous case**Estética LR**](https://pronet.agency/en/cases/estetica-lr) [Next case**MF1 Motocicletas**](https://pronet.agency/en/cases/mf1-motocicletas)

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---
Outros idiomas: [pt](https://pronet.agency/cases/karen-rossas.md) · [es](https://pronet.agency/es/cases/karen-rossas.md) · [ru](https://pronet.agency/ru/cases/karen-rossas.md) · [zh](https://pronet.agency/zh/cases/karen-rossas.md)
Contato: contato@pronet.agency · WhatsApp +55 85 99233-9925 · https://pronet.agency/en/contact